In response to COVID-19, many consumers have changed their budgeting and spending habits. When it comes to home and auto insurance, consumers who historically review their policies annually are now willing to consider switching providers if there is a better option available.
Does your insurance marketing strategy have what it takes to capture these potential switchers as they are reviewing insurance options and making purchasing decisions? Download our infographic to inform your insurance advertising strategy.
Insurance shoppers respond to ads in the mailbox
Did you know?
Let us show you how you can achieve your marketing goals by partnering with Mspark and the power of direct mail. Engagement with the mailbox is at an all-time high.
Solutions to make shared direct mail a key component in your marketing strategy
The following key products are proven to drive results for insurance providers.
These are the number 1 product used by our insurance clients. Available in 9 sizes to meet your needs and budget, our Targeted Inserts allow you to target the consumers most likely to do business with you all the way down to the carrier route level.
SOLUTION #2: QUICK RESPONSE (PRE & NEW MOVER)
Quick Response postcards are our fast and flexible product solutions that allow you to be the first to connect with consumers during major purchasing decisions. Reach Movers within 2 to 3 days: pre-move, post-move or both.
The Impact Postcard is our stand-alone, high visibility piece ideal for competitive blunting, with personalization/variable messaging options to target current and potential customers with relevant loyalty, retention, and referral messages.
Download our infographic for a summary of tips and trends to create a successful marketing plan, as well as an insurance case study to see how home and auto insurance providers have succeeded with direct mail. Reach out anytime to discuss ideas or talk more about integrating direct mail into your multi-channel marketing strategy.
Sources: AdMall AudienceSCAN 2020, USPS Consumer Mail Moments Spring 2020