2020 brought a surge in home improvement and DIY projects as homeowners were quarantined due to the pandemic. And forecasts show that the demand for hardware products for DIY’ers and home improvement projects is not slowing down. In January and February of 2021, 62% of survey respondents said they started a new DIY project in the past month.
As COVID-19 restrictions are lifted and business reopens across America, 40% of consumers have plans for DIY projects to improve their homes. The peak sales months for these types of projects are May and June. Is your hardware marketing strategy equipped with the tools to capture these DIY’ers as they plan projects and make purchase decisions?
Download our infographic for key trends and marketing insights to inform your hardware advertising strategy, and keep reading to learn more about how hardware retailers can increase marketing ROI with direct mail!
Did you know?
64% of retail hardware consumers have responded to an ad in the mailbox in the past 12 months.
Adding a direct mail component to your marketing mix gives you a powerful tool to help achieve your goals. Engagement with the mailbox is at an all-time high.
Direct mail does more than simply engage consumers; it drives awareness and purchase intent.
We offer direct mail product solutions that benefit hardware retailers like you, helping you:
• Drive traffic to your store
• Re-engage lapsed customers
• Increase traffic to your website
• Connect to new movers to your area
• Proactively communicate and engage your customers
• Promote grand openings, remodels, events, holiday sales, special promotions, specific products, reward programs, and more
The following direct mail product options have proven results as part of hardware retailer marketing plans.
Download our infographic for a summary of tips and trends to create a successful marketing strategy, as well as a hardware case study to see how hardware retailers have increased traffic and sales with direct mail. If you’re ready to talk more about integrating direct mail into your multi-channel marketing strategy to drive better results and ROI, reach out today.
Sources: “Do-It-Yourselfers Will Continue to Fuel Home Improvement Market Post-Pandemic, Reports NPD.” Npd.com. Sept. 28, 2020. Web. Oct. 2020; USPS Consumer Mail Moments, Spring 2020, Summit Research; Millward Brown Print Campaign Analysis; “Tracking 2020 DIY Momentum | Hardware Retailing,” hardwareretailing.com