Category: Media Trends

The Evolution of Print Circulars: Pivoting Your Strategy for Greater ROI

In this blog post our CEO, Steve Mitzel, and Senior Vice President of National Sales, Mike Kowalczyk, share their perspectives on pivoting your print circular marketing strategy to target more effectively and increase response and ROI. The shutdown of many businesses (some temporary, some permanent) followed by constrained re-boots stemming from the COVID-19 crisis has […]
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Win the Battle for Customers as America Re-Opens with Value-Driven Advertising

As businesses have begun re-opening across America, and consumers are emerging from quarantine, many advertisers are wondering how to win the battle for customers. To ensure they remain relevant and maintain market share, advertisers need to re-evaluate their marketing strategy and messaging in response to COVID-19, being sensitive to shifts in consumer attitudes and shopping […]
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Why Direct Mail Works

If you’re part of the direct mail industry, you’ll quickly learn there’s a common pattern of questions you will hear from agencies and other marketers. In fact, we ask this same question ourselves sometimes. “Why direct mail???” That’s a powerful thing to ask a direct mail company isn’t it? “Why direct mail” is a great […]
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Developing the Shared Mail Component of Your Marketing Mix

Back in August, we published an article about avoiding common mistakes in your marketing campaigns. We followed it up with a piece on trading ineffective newspaper ads for high-response media in your marketing mix. This time we want to cover a topic that goes to the heart of our field of expertise – developing a […]
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The Truth About Removing Newspaper Ads from Your Marketing Mix

It’s a truth many of us in the print industry are painfully aware of – newspaper advertising is far less effective today than in years past. It’s on the decline and has been for years. When it comes to retailers, who’ve always relied on newspapers for their advertising, many of them don’t like to hear […]
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How to Avoid Mistakes and Build Confidence in Your Marketing Campaigns

Serious question. Are you selling something you’d like most people to buy? Like food? Toilet paper? Furniture? If so, it’s probably a good idea to take a closer look at your marketing mix. Does it have ultimate reach? If you are selling something you want most people to buy…but excluding too many people by overlooking […]
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