Category: Consumer Trends

Retail Advertising Opportunities for Easter

Like many holidays in rural America, Easter is a time for faith, family, and community. 85% of rural residents plan to celebrate Easter, 6% higher than their urban counterparts. But for many marketers in national or local retail, the rural consumer remains a mystery as far as buying habits go. We’re here to clear up […]
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Plan Your Strategy to Drive Holiday Traffic

Around this time of year, we’re often asked by businesses what a good holiday mailing strategy looks like. How are people shopping? When are people shopping? Is Black Friday still a thing? Online shopping – should brick-and-mortar stores be concerned this year? We’ve done the research and have come up with a list of some […]
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Treat Your Customers to a Deal This Halloween

Don’t you just love Halloween? At Mspark, we certainly do – and we share this in common with people living in rural parts of the US. In researching the rural consumer and how they shop during the Halloween season, we discovered a few things that make them stand out a bit more from their urban […]
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Labor Day Offers Businesses Opportunity to Drive Traffic

Labor Day may be the official end of summer, but it offers businesses an additional opportunity to drive traffic through promotions. Retailers need to get rid of seasonal inventory, so they can discount these items to attract customers to their stores. It also offers a great opportunity for retailers to promote fall merchandise and new […]
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Drive Back to School Shoppers to Your Business

It may seem like school just got out for summer, but the back-to-school shopping season is coming up quickly! Did you know the majority of rural consumers will start their shopping between 3 weeks and 2 months before school starts? Don’t miss out! Capture back to school budgets with our 7/31 mailing (deadlines start 6/25). […]
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4th of July Advertising Facts and Opportunities

Did you know consumers are spending more on the 4th of July than they have in recent years? Americans are expected to spend $300 million more on Independence Day cookouts and picnics this year, up from 2016. Consumers in Mspark’s footprint are more likely to attend/host a cookout, barbecue or picnic. Advertisers can prepare NOW […]
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Increase Sales for Father’s Day with Direct Mail

Did you know Father’s Day is June 17 this year? How are you driving consumers to your business for Father’s Day? Since 2008, consumers have steadily increased their spend each year on Father’s Day gifts. They are also eating out at restaurants or engaging in special activities more than they have in previous years. This […]
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Promote Mother’s Day 2018 With Direct Mail

Did you know that Mother’s Day is May 13 this year? Are you ready to drive consumers to your business? Local consumers are spending more on gifts and outings for Mother’s Day than in the past. Mspark consumers have steadily increased their spending for Mother’s Day since 2008, and they are shopping locally rather than […]
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Using Direct Mail to Drive Traffic for Memorial Day

Memorial Day is May 28. It marks the start of summer for many, but it’s also become a huge opportunity for businesses to drive traffic with special offers and promotions. In terms of bargains available, Memorial Day is second only to Black Friday. Businesses need to ensure they stay top of mind ahead of Memorial […]
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Consumers in Rural America: The Silent Swing State

Are you underestimating the rural consumer?  Is your competition?  This powerful group of consumers may give you the unexpected winning edge you need.  America is commonly defined by two very different segments of the population: rural and urban.  While big business, advertisers, and even politicians may concentrate efforts in the larger populated urban areas, dismissing […]
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