Category: Category Trends

Restaurant Marketers: Pivot Your Strategy to Gain Market Share as America Reopens

The restaurant industry is seeing a surge that has enabled them to recover sales lost during the pandemic. Sales increased 36% year-over-year to $61.2 billion in March 2021, according to RestaurantBusiness.com. This number is only slightly down from pre-pandemic sales of $62.7 billion in March 2019. Restaurant Business attributes this surge to consumers spending their […]
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Furniture Retailers: Redesign Your Marketing Strategy with Direct Mail to Capture Shoppers in 2021

Despite lockdown and disrupted supply chains during the pandemic, the home furnishings industry fared better than the economy overall in 2020, with 0.6% estimated growth in sales. The shift toward spending more time at home and working remotely is expected to help drive sales for the furniture industry in 2021, with 4% annual growth projected. […]
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Grow Your Salon with a Complete Marketing Makeover

COVID-19 disrupted many industries, and hair salons were no exception. Many salons have had to close, reopen and close again during the pandemic. As restrictions are lifted and hair salons reopen, operating at a limited capacity, they face new challenges to market their salon and to help clients feel safe and comfortable returning to the […]
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Increase Awareness and Purchase Intent When You Add This Key Piece of Equipment to Your Hardware Marketing Toolbox

2020 brought a surge in home improvement and DIY projects as homeowners were quarantined due to the pandemic. And forecasts show that the demand for hardware products for DIY’ers and home improvement projects is not slowing down. In January and February of 2021, 62% of survey respondents said they started a new DIY project in […]
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Refocus Your Marketing Strategy to Grow Your Eye Care Practice in 2021

Advertising but not seeing the results you’re looking for? Your optical marketing strategy may need an adjustment. The fact is, the mailbox drives the largest percentage of purchasing decisions compared to other channels for eye care patients, potential eye doctor switchers, and prescription eyeglass/sunglass shoppers in the U.S. Are you targeting them effectively? Download our […]
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Consumers are Ready to Switch Insurance Providers. Are You Ready to Capture Their Business?

In response to COVID-19, many consumers have changed their budgeting and spending habits. When it comes to home and auto insurance, consumers who historically review their policies annually are now willing to consider switching providers if there is a better option available. Does your insurance marketing strategy have what it takes to capture these potential […]
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Audit Your Marketing Strategy for the 2021 Tax Season

It’s time to start thinking about your strategy for retaining existing and acquiring new tax preparation clients! Rest assured, tax filers are already thinking about it! 58% of consumers will file in February or earlier.1 74% of millennial respondents said they feel some level of stress around filing their tax returns. 2 Mspark can help […]
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