Client Goal
A home renovation eCommerce site was focused on new customers and was struggling to hit their cost per acquisition goals through other channels.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Using modelling, site visitors showing intent-to-buy signals were selected to receive ads to drive them back to the eCommerce site.
2
Analyze and determine the most effective media
Highly individualized and timely direct mail postcards were sent within their service area.
3
Quantify performance expectations and activate
Measured cost per acquisition and return on ad spend throughout the campaign.
Results
50x
return on ad spend
less than $12
cost per acquisition
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