Our Innovative Strategy
1
Identify the highest-value target audience
Targeted ZIPs within 25-mile radius with a higher income
2
Utilize the most effective media
Used personalized messaging to increase new memberships. Offers: $20 shop card for executive members, $10 shop card for gold members.
3
Quantify performance expectations and activate
Measured customer acquisition costs, response rate, and calculated return on ad spend for the duration of the campaign.
Results
$31.76
customer acquisition cost vs. $60 CAC goal
1.5%
response rate
$2.30:1
return on ad spend
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