An eCommerce site saw an uptick in email unsubscribers and wanted to reengage them.Get Started
Our Innovative Strategy
Identify the highest-value target audience
Because many unsubscribe not to the brand, but to the medium, we tested targeted direct mail with the client’s KPI goal of 3x ROAS.
Utilize the most effective media
Site Retargeted Postcards were used to send a highly individualized and timely postcard to any email unsubscriber who visited their site.
Quantify performance expectations and activate
We measured response and calculated the client’s return on ad spend throughout the campaign.
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