Client Goal
A home furnishings company wanted to identify site visitors who were browsing specific categories and were highly engaged, but left without making a purchase. They also wanted to target new customers and email unsubscribers.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
This retargeting strategy identified top web visitors who were potential new customers and unable to be reached through email. Retargeting re-engaged them with customized postcard follow up.
Utilize the most effective media
Site Retargeted Postcards were used to reach site visitors based on category engagement, offering a highly individualized and timely customer experience. The client suppressed buyers within the last 24 months and their in-house “do not mail” file.
Quantify performance expectations and activate
Measured response rate and calculated return on ad spend for the duration of the campaign.
Results
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Impact Postcard
home-services
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retail
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healthcare-professional-services
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