Case Studies

Pharmacy

We help pharmacies meet their marketing goals with proven advertising solutions.

Read our pharmacy marketing case studies showcasing how our solutions help pharmacies succeed.

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Pharmacy – Grocery Chain Pharmacy Promotion

Objective:

After seeing major success from a corporate mailing, a large regional grocery chain decided to change its marketing strategy from newspaper and television to shared mail.

Our Approach:

  • Utilizing a targeted insert solution, we saturated ZIP codes around store locations to reach 150,000 households with strong offers to drive traffic throughout the month:
    • Free $25 gift card for a new pharmacy customer filling or transferring a prescription
    • 10 cents off per gallon on milk for every gallon purchased on Mondays
    • Free 16 oz. garden salad with $10 purchase

The Results

11% - 40%

increase in sales when the printed piece hit mailboxes

Pharmacy – Retail Discount Chain Pharmacy Grand Opening

Objective:

A retail discount client with over 650 locations was looking for a cost-effective solution from their current solo program to promote the grand opening of their pharmacy stores.

Our Approach:

  • Utilized Impact Postcard solution to leverage existing customer data & variable messaging with personalization to increase ROI.
  • Segmented households based on current and potential customers.
  • Offered store gift cards for transferring prescriptions to potential customers and to reward current customers to promote loyalty.

The Results

10%

redemption rate for current customers

0.6% - 0.8%

redemption rate for new customers

The client received almost $5 in sales for every $1 spent on advertising.

Client plans to utilize the Impact Postcard for future Grand Openings where dates align.

Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%. Learn more about the latest pharmacy marketing trends and advertising opportunities on our pharmacy page.

Sources: Millward Brown Print Campaign Analysis, Simplifi

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We work with pharmacies across the U.S.

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