Our Goal
A Regional Telecom Company was looking to boost new customer acquisition of its fiber Internet product by testing new movers likely to switch telecom providers within their serviceable footprint.
Get StartedOur Innovative Strategy
Identifed the highest-value target audience
Strategically targeted New Movers in their serviceable area utilizing ZIP+4.
Analyzed and determined the right media to engage that audience
Utilized Mspark’s Quick Connect trigger marketing program with digital boost to strategically target across New Mover stages in their serviceable area targeting ZIP+4
New Mover Stages:
New Mover
Pre-Mover at Contract
Pre-Mover at List
Frequency campaign mailed a personally addressed postcard to hit mailboxes within 2-3 days of being triggered
Quantify Performance Expectations and Activated
Measured number of new signups, overall response rate, % ROAS, and clickthrough rate throughout the campaign and made adjustments as needed.
Results
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.
Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
