Case Studies

Insurance

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Read our marketing case studies showcasing how our solutions help insurance providers succeed.

Personalized Print Achieves 40% CPA Savings

LIFE INSURANCE: SITE RETARGETING + PRINT

Client Challenge

  • This life insurance company wanted to drive acquisition among website visitors and reduce CPA per policy holder by using direct mail for prospecting.
  • Client Success Metrics: CPA $500 benchmark

Our Approach

  • Personalize Postcards: Sent customized postcards to site browsers who showed intent within 24 hours of their site visit versus the 60+ day delivery window previously seen.
  • Audiences were created, modelled, segmented and sent personalized direct mail after visiting the website through
  • Key Takeaway: 
    • Identifying top web visitors and sending postcard follow up drove client acquisition and significantly improved CPA costs

The Results

40%

savings in CPA

$200

CPA cost savings

Life Insurance Company Uses Print to Retarget with 70% Savings to Goal

LIFE INSURANCE: SITE RETARGETING + PRINT

Client Challenge

  • A life insurance company needed a cost-effective way to convert policy browsers into policy holders for three different types of insurance offerings.
  • Client Success Metric: Cost per policy holder

Our Approach

  • Site Retargeted Postcards were used to model policy browsers in
    order to target those with the highest likelihood of converting. Interested browsers were sent a timely and relevant direct mail postcard, which proved to be a successful strategy.
  • Key Takeaways: 
    • Identifying top web visitors and sending additional touchpoints offline increases consumers response rates
    • Print, when implemented correctly, drives strong online conversions

The Results

$120

Cost per Policy Holder

70%

Savings

$130

Cost per Policy Holder Range Across Product Portfolio

Insurance Provider Increases Response & Unique Inquiries with Targeted Print

LIFE INSURANCE: Targeted Print

Client Challenge:

  • A leading insurance company needed actionable solutions to deliver consistent response to grow their customer base.
  • Client Success Metric: Improved response rates

Strategy:

  • Developed market and ZIP-level profiles based on campaign goals using demographic and syndicated data.
  • Targeted high-value geographies that over-indexed for the organization’s targeted demographics.

The Results

20K

unique replies per month

3-4%

consistent response rate

Did you know?

  • 74% of potential home insurance switchers and 69% of potential auto insurance switchers responded to an ad or coupon in the mailbox in the past 12 months
  • 74% of potential life insurance switchers responded to an ad or coupon in their mailbox in the past 12 months

Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%. Learn more about the latest insurance marketing trends and advertising opportunities on our insurance page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading home, auto, and life insurance providers across the U.S. 


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