Client Goal
An insurance & financial services company wanted to raise brand awareness and strengthen relationships between its branch sales agents and existing customers.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
A rich database of consumer information was utilized to provide two custom audiences of verified individuals.
2
Leverage the most effective media
Delivered an optimized email campaign to each target audience to drive engagement with each local branch.
Promotion Advertised: Premium Product Offerings
3
Quantify performance expectations and activate
Measured campaign attribution with point-of-sale match back.
Tracked close rate for the duration of the campaign.
Results
38
New inquiries on average per agent
65%
Close rate increase for cold leads
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Quick Response Postcard
automotive, retail
Quick Response Postcard
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health-beauty
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Targeted Inserts
retail
Targeted Inserts
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