Client Goal

A home improvement company specializing in kitchen and bathroom remodeling was looking to promote a sale on its kitchen remodeling services.

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Our Innovative Strategy

Identify the highest-value target audience

The advertiser provided a list of home improvement stores and neighborhoods to target, and our team drew target fences around each location and identified a custom audience of households in nearby zip codes that featured homeowners aged 55+ with household incomes of at least $150K.

Analyze and determine the right media to engage that audience

We developed a comprehensive strategy of Geo-Fencing, Addressable Geo-Fencing, Site Retargeting, Search Retargeting, and Keyword Contextual targeting to engage the advertiser’s target audience.

Quantify performance expectations and activate

To track the number of users who received an ad and later visited the advertiser in person, our team implemented a Conversion Zone around the business’s showroom for both the Geo-Fencing and Addressable Geo-Fencing tactics.

Clickthrough rate and cost per acquisition were tracking for the duration of the campaign.