Client Goal
A fitness club was seeking to increase memberships and ROAS by targeting new movers.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Targeted the client’s key geography.
2
Utilize the most effective media
Trigger-Based New Mover Postcard over a 5-month period.
Offer: First personalized workout is FREE
3
Quantify performance expectations and activate
Targeting New Movers with an integrated approach leads to higher response rates and CTR’s.
Client continued to utilize this marketing tactic after seeing initial results to capitalized on new movers coming to the area.
Results
335%
Return on ad spend
$37,728
Total annualized return
131
New memberships
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