Case Studies

Hardware

We help hardware retailers meet their marketing goals with proven advertising solutions.

Read our case studies showcasing how our solutions help hardware retailers succeed. 

Ace Hardware Open House

Objective

Ace Hardware needed to drive traffic and sales to a Fall Open House event.

Our Approach

Targeted the best 13,000 households surrounding 3 locations
Utilized the high visibility of the Impact Postcard to announce a Fall Open House event
Addressed postcards with consumers’ names to provide a personalized experience
Designed an attractive ad with an appealing offer to drive traffic and sales

The Results

127

New customers added to the loyalty program

$4,000

YOY sales increase

$7.61

Increased average ticket size

Hardware Retailer

Objective

A hardware retailer wanted to increase awareness and drive new business.

Our Approach

Targeted carrier routes around the store with households most likely to make home improvement purchases
Utilized strong coupon offers: Red Hot Buys; Buy One, Get One FREE; Instant Savings

The Results

20%

Increase in traffic compared to running a national circular in the local newspaper

Hardware Retailer Anniversary Sale

Objective

A hardware retailer wanted to increase traffic and sales during their annual Anniversary Sale event.

Our Approach

Targeted top ZIP codes and ZIP splits with consumer expenditure data and demographics
Mailed to 56,000+ surrounding households promoting the annual Anniversary Sale event
Utilized strong coupon offers to drive traffic

The Results

$38,000

In sales the first day of the sale

30%

ROI increase

Hardware Store Coupon Redemption

Objective

A hardware store was looking to increase traffic and ROI.

Our Approach

Targeted 15,674 households surrounding the store location
Utilized strong offers such as 20% off regular priced item, $5 off a $20 purchase, 15% off Weber Grills, Discounted STIHL equipment

The Results

150+

Coupons redeemed

16

Pieces of STIHL equipment sold

$8.76

In ROI for every $1 spent on advertising

Did you know? 64% of retail hardware consumers have responded to an ad in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%. Learn more about the latest hardware marketing trends and advertising opportunities on our hardware page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading hardware retailers across the U.S.

Gain valuable insights on how to advertise your business from our research and industry trends. 

How Can Hardware Stores Attract Customers and Grow Revenue?

Category Trends

How Can Hardware Stores Attract Customers and Grow Revenue?

Mspark Marketing Team Mar 12, 19

Increase Awareness and Purchase Intent When You Add This Key Piece of Equipment to Your Hardware Marketing Toolbox

Category Trends

Increase Awareness and Purchase Intent When You Add This Key Piece of Equipment to Your Hardware Marketing Toolbox

Mspark Marketing Team Apr 7, 21

Hardware Retailers: Does Your Marketing Strategy Target the Right Customers?

Category Trends

Hardware Retailers: Does Your Marketing Strategy Target the Right Customers?

Mspark Marketing Team Jul 8, 20

How to Promote Your Grand Opening with Direct Mail

Media Trends

How to Promote Your Grand Opening with Direct Mail

Mspark Marketing Team Aug 30, 17

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