Case Studies

Hardware

We help hardware retailers meet their marketing goals with proven advertising solutions.

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Read our case studies showcasing how our solutions help hardware retailers succeed. 

Ace Hardware Open House

Objective

Ace Hardware needed to drive traffic and sales to a Fall Open House event.

Our Approach

  • Targeted the best 13,000 households surrounding 3 locations
  • Utilized the high visibility of the Impact Postcard to announce a Fall Open House event​
  • Addressed postcards with consumers’ names to provide a personalized experience
  • Designed an attractive ad with an appealing offer to drive traffic and sales

The Results

127

New customers added to the loyalty program

$4,000

YOY sales increase

$7.61

Increased average ticket size

Hardware Retailer

Objective

A hardware retailer wanted to increase awareness and drive new business.

Our Approach

  • Targeted carrier routes around the store with households most likely to make home improvement purchases
  • Utilized strong coupon offers: Red Hot Buys; Buy One, Get One FREE; Instant Savings

The Results

20%

Increase in traffic compared to running a national circular in the local newspaper

Hardware Retailer Anniversary Sale

Objective

A hardware retailer wanted to increase traffic and sales during their annual Anniversary Sale event.

Our Approach

  • Targeted top ZIP codes and ZIP splits with consumer expenditure data and demographics​
  • Mailed to 56,000+ surrounding households promoting the annual Anniversary Sale event​
  • Utilized strong coupon offers to drive traffic

The Results

$38,000

In sales the first day of the sale

30%

ROI increase

Hardware Store Coupon Redemption

Objective

A hardware store was looking to increase traffic and ROI.

Our Approach

  • Targeted 15,674 households surrounding the store location
  • Utilized strong offers such as 20% off regular priced item, $5 off a $20 purchase, 15% off Weber Grills, Discounted STIHL equipment​

The Results

150+

Coupons redeemed

16

Pieces of STIHL equipment sold

$8.76

In ROI for every $1 spent on advertising

Did you know? 64% of retail hardware consumers have responded to an ad in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%. Learn more about the latest hardware marketing trends and advertising opportunities on our hardware page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

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We work with leading hardware retailers across the U.S.

Gain valuable insights on how to advertise your business from our research and industry trends. 

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