Client Goal

Leading up to Black Friday, a rent-to-own furniture chain wanted to promote its weekend specials, maximize reach, and drive traffic to its 111 storefronts across eight states, especially by its most loyal customers. They wanted to track offline and online conversions.

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Our Innovative Strategy


2,071 Physical store visits at $2.47 cost per visit
31% Incremental increase in store visits when digital was added to direct mail
7,700 Online and in-store purchases

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