Client Goal
Leading up to Black Friday, a rent-to-own furniture chain wanted to promote its weekend specials, maximize reach, and drive traffic to its 111 storefronts across eight states, especially by its most loyal customers. They wanted to track offline and online conversions.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
Extracted more than 107,000 addresses of loyal customers provided by the client to be targeted digitally.
Utilize the most effective media
Targeted households would receive a direct mail piece, and a portion of those would also receive addressable geofenced digital display ads.
Quantify performance expectations and activated
Created conversion zones around each storefront to track offline conversions.
Results
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