A regional grocery store was looking to drive online and in-store visits to their grocery store locations. They wanted a programmatic solution to precisely reach users in their target markets, focusing on individuals similar to those who currently utilize their weekly circulars.Get Started
Our Innovative Strategy
Identify the highest-value target audience
We worked with the client to develop a location-based targeting approach utilizing addressable geo-fencing to reach existing customers at the household level across all devices in the household.
Utilize the most effective media
We also implemented addressable geo-fencing around competitor locations to serve ads to customers who entered their locations.
Finally, the team built conversion zones around the advertiser’s storefronts to track users who were served an ad and then visited their store.
Quantify performance expectations and activate
Client success metric: increased foot traffic, increased online pageviews with a 0.10% clickthrough rate (CTR).
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