Whether you’re ready or not, summer is winding down and many of us are dreaming of all things fall – pumpkin spice lattes, football games, cooler temps, and of course, Halloween. You may be surprised to find out that 69% of households in our coverage area plan to celebrate Halloween. Estimated Halloween spending was anticipated to be $9 billion for 2018 with no signs of slowing down for 2019. When you break it down, you’ll see just how households in our coverage area are planning to celebrate:
- 71% plan to hand out candy
- 54% plan to decorate their homes/yards
- 47% plan to carve pumpkins
- 46% plan to dress in costume
- 29% plan to throw or attend a party
Halloween shopping and preparations for households in our coverage area tends to start early – 41% begin shopping during the first two weeks of October, and 20% shopping the last 2 weeks of October. Also worth noting: 68% Of candy shoppers saw an ad or coupon in their mailbox that led them to take action in the last year. This gives businesses ample opportunity to drive traffic and sales through promotion around Halloween.
To catch the early Halloween shopping crowd and stay top of mind, advertisers need to be in mailboxes for the October 1st in-home date (orders due by late August), when people should be prepping to decorate, buy costumes and prep for parties etc. Then our October 29th in-home date (orders due by late September), is just 2 days before Halloween and offers a great last-minute opportunity for businesses to reach shoppers.
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Prosper Insights & Analytics™ 2019
National Retail Federation, 2018