Helena, Ala.—October 8, 2020—Mspark, a leading shared mail company, has hired Scott Bowdouris as Director of Marketing.
In his new role, Scott will lead the team that executes marketing strategy and sales support, product development and management, and lead generation for Mspark. He will play an integral role in Mspark’s go-to-market strategy and planning and will be a key driver of product optimization and innovation for Mspark.
“I believe Scott’s experience paired with his proven track record will help take this team to the next level,” Vice President of Marketing Ritu Parr said. “He has demonstrated his ability to implement market growth strategies and bottom-line profitability. I look forward to seeing all he will achieve in his new role.”
Before joining Mspark, Scott worked with several customer engagement agencies where he created growth strategies for major brands including AT&T, DIRECTV, Honda/Acura, and Dell. Most recently, Scott spent 12 years at Targetbase, a customer engagement agency, where he served as Vice President-Client Partner, managing high-volume, multichannel campaigns, including direct mail, shared mail, email, and digital advertising. He holds a Bachelor of Science degree in marketing from Southern Methodist University.