Mspark Wins CIO Impact Award from Frost & Sullivan for Innovative Profitability Model

HELENA, Ala. – March 17, 2015 – Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI across rural America, today announced that it has received a Frost & Sullivan 2015 CIO Impact Award, which honors enterprise teams and individuals who are enabling new, breakthrough business models and strategies through the innovative use of transformative technologies. Mspark won the award for its new Profitability Model in the “Advanced Analytics and Big Data” award category and received recognition at the recent gala event in San Francisco, Calif., in association with the 3rd Annual ConNEXTions 2015: A Frost & Sullivan Executive MindXchange.
The Mspark Profitability Model enables the company to holistically analyze profitability across individual and aggregated data sets utilizing multiple dimensions to facilitate decision-making and improve outcomes and strategy at all levels of the business.
“We are extremely proud to have received this award from such a highly respected group as Frost & Sullivan,” said Shannon A. Johnston, chief information officer at Mspark. “In addition to validating the importance of the project as a whole, it speaks to the expertise and dedication of our entire IT team. We look forward to realizing the many benefits of this Profitability Model for many years to come.”
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