HELENA, Ala. – January 7, 2021 – Mspark, a leading direct mail company, has hired Chip Cassady as Vice President of Restaurant Sales.
In his new role, Chip will focus on the success of our restaurant clients, addressing their unique needs and challenges and how integrating direct mail into their marketing mix can achieve positive results to grow their business.
“Chip brings a deep set of skills and leadership,” said Senior Vice President of National Sales Michael Kowalczyk. “He has built and grown teams with a foundation of collaboration, dedication and teamwork. It is with this leadership and mindset that he will lead our National Restaurant team to partner with our restaurant clients to succeed and grow in 2021.”
Chip has over 30 years of experience in the Direct Mail, Publishing, and Digital and Retail Technology industries, having worked with many of the largest brands. Starting his career in the newspaper industry in his hometown of St. Louis with Disney Publishing, Chip moved to Seattle where he eventually joined ADVO and then Valassis. After 13 years with Valassis, Chip worked with startups focused on retail technology and mobile advertising innovations.