Attract Mother’s Day Shoppers with Direct Mail

Did you know Mother’s Day is May 12 this year? Many consumers plan to splurge on a special woman in their lives. How will you attract these shoppers to your business this Mother’s Day?

Mspark consumers have steadily increased their spending for Mother’s Day since 2008, giving businesses plenty of opportunity to capture consumer budgets through promotion in the mailbox. 

In recent years, 76% of rural consumers bought gifts for a mother or stepmother, while 29% bought gifts for a wife. Rural consumers were more likely than their urban counterparts to purchase these gifts at a local/small business and discount store.

Opportunities for Businesses Advertising for Mother’s Day:

  • 18% of rural consumers plan to spend more on this Mother’s Day than in the previous year.
  • 19% of total spending for Mother’s Day will be spent on special outings.
  • Rural consumers’ average spend on Mother’s Day gifts:
    • $80 on jewelry
    • $54 on personal services like spa, massage, facials
    • $53 on special outings 
    • $40 on gift certificates 
    • $29 on flowers

According to the Data and Marketing Association, direct mail has the highest response rates of any other medium. This means that retailers and local businesses can really use direct mail to their advantage to get in front of rural consumers before they begin Mother’s Day shopping.

To catch the early shopping crowd and stay top of mind, advertisers need to be in mailboxes for the April 30th in-home date. Give us a call or fill out the form today to drive consumers to your business with direct mail!


Prosper Insights & Analytics™