HELENA, Ala. – July 10, 2020 – Mspark, a leading shared mail company, has hired Dax Groves as Vice President of National Sales.
Dax joins Mspark’s National Sales Leadership team, focused on bringing success to Mspark’s restaurant clients. In his new role, Dax will address the unique needs and challenges of restaurants, and how integrating direct mail into their marketing mix can achieve positive results to grow their business.
“Dax brings tremendous experience and expertise to Mspark,” said Senior Vice President of National Sales Michael Kowalczyk. “His arrival is a strong example of our commitment to the restaurant vertical and the value Mspark can bring to clients, particularly in this challenging time.”
Dax brings more than 20 years’ experience in sales strategy, business development and leadership and development of sales teams. Prior to joining Mspark, Dax spent the bulk of his career in marketing and advertising sales. He has been responsible for operating a multi-million-dollar sales division delivering advertising and marketing solutions for a variety of clients. Dax has a Bachelor’s Degree in History from University of California, Santa Barbara, and a Master’s Degree in Organizational Management from University of Phoenix.