If your brand is experiencing a high volume of website traffic but a disappointing number of conversions, you are not alone. A staggering 98% of website visitors leave without completing a transaction. Marketing technology platform Navistone’s research estimates 90% of those are potential new customers*.
Reengage website visitors and convert them into customers with a website retargeting strategy that can match approximately 65% of those casual site visitors to a postal name and address (while suppressing your existing customers).
Why match them to a postal address if they’re browsing online?
Because direct mail is proven to drive the greatest response.
Did you know?
- The industry average response rate for digital ad retargeting = 0.5% while the average response rate for direct mail retargeting = 4%.
- Direct mail retargeting has a 10X higher response rate than all digital channels combined.
- 70% of website visitors who are retargeted are more likely to convert.
- Marketers saw a 300-400% lift in conversion rates when targeting cart abandoners specifically.
Within 24 hours of a site visit, high-intent consumers are identified and mailed a postcard via first class mail. Postcards typically arrive within 2-3 days of a site visit.
Retargeting is most effective for considered, high-ticket purchases. See how an ecommerce site increased response and achieved growth in our case study. Reach out today to plan your strategy.
*NaviStone-Potential new customer percentage is based on historical data; Mailable audience percentage will vary
Sources: NaviStone, Triadex Services, postgrid.com, Direct Mail Automation and Retargeting; nonprofitssource.com; Mediumgiant.com/blog/the-future-of-direct-mail-is-digital); uspsdelivers.com, The Future of Direct Mail White Paper