HELENA, ALA—June 21, 2021—Mspark, a national advertising company near Birmingham, AL, has promoted Brian Blackman to Chief Customer Officer. Brian joined Mspark in 2012, and he has held various leadership roles within the company. These roles have included Creative Director, Senior Director of Creative Services and most recently, Vice President of Customer Experience & Creative Operations. As Chief Customer Officer, Brian’s responsibilities include leading and developing our Customer Experience, Marketing and award-winning Creative Services teams.
Mspark Chief Executive Officer Steve Mitzel said, “Throughout his tenure with Mspark, Brian has been a champion of change, process improvement and technology to achieve best-in-class customer experiences and drive results for our customers. Brian’s background in marketing, creative and customer experience, along with his passion for embracing change to create excellence will help him be successful in his new role.”
Prior to joining Mspark, Brian held a variety of senior-level positions in the corporate and agency spaces, including roles at blr|further, o2ideas, HealthSouth and Collegiate Sports Partners. In these roles, he worked with a variety of national brands. Brian holds a Bachelor of Arts degree in Communication from University of Alabama – Birmingham with a minor in Psychology, and he studied Spanish at the University of Guadalajara – UAB Study Abroad Program. He has also completed the Strategic Leaders Program at the University of Michigan – Stephen M. Ross School of Business, as well as the Executive Education Program at the University of Notre Dame – Mendoza College of Business.