The car remains the most popular mode of travel during the holidays, an auto services marketing opportunity. This year, AAA predicts 55+ million Americans will travel at least 50 miles to get to Thanksgiving dinner, with 49 million of those traveling by automobile. The traveling will continue over Christmas, when 29% of consumers surveyed by PhotoAiD plan to cover 201-500 miles, followed by 24% of Americans who plan to take trips exceeding 500 miles. 41% of Christmas holiday travelers will do so by car, often in potentially hazardous winter weather.
As consumers take to the highways, they are doing so in increasingly older vehicles. The average age of all vehicles on the road in the U.S. hit an all-time high of 13.1 years for passenger cars in 2022, according to S&P Global Mobility.
Aging vehicles along with lack of new and used vehicle inventory, rising vehicle prices, and increases in loan rates are driving growth for automotive service and repair providers.
In 2022, the U.S. automotive aftermarket industry saw a year-over-year increase of 7% in sales revenue. Growth was fueled by auto maintenance – fluid changes, repairs, and tire replacement. Appearance and accessory categories were the only areas showing a decline in sales.1
While online sales of aftermarket auto parts have grown, 81% of automotive aftermarket consumers prefer to shop in a brick-and-mortar store2.
There’s no better time than the holiday and winter driving season to tune up your auto services marketing strategy to acquire new customers. Mspark can help you create a marketing plan that targets your best potential customers to raise awareness, drive traffic, and acquire new customers for your business.
Identify and target your highest-value potential customers based on their location, shopping habits, online activity, or other factors relevant to your auto services marketing goals. Precision targeting ensures only your most likely customers receive your advertising messages, eliminating wasted ad spend and maximizing your campaign budget. Learn more about Mspark’s targeting capabilities.
Auto parts and service customers respond to advertising across a variety of media channels.3
- Ads or coupons in the mailbox, 67%
- Emailed ads or newsletters, 64%
- Pre-roll video ads, 61%
- Internet banner ads, 60%
Target auto parts and service customers with the most effective media mix to raise awareness of your business and increase reach and response of your marketing campaigns.
- 68% of consumers check their mailbox every day6.
- 60% of consumers are prompted to go online after receiving direct mail7.
- The average consumer spends 7 hours a day on internet-connected screens8.
- 62% of consumers are influenced by mailbox-delivered print and digital channels when they make a purchase7.
Read our automotive case studies to learn how businesses like yours have benefitted from multi-channel marketing campaigns. Fill out the form below to connect with an expert and get started.
Sources: AAA predicts busiest Thanksgiving travel season in years: Here’s when not to drive (yahoo.com)1; Unwrapping America’s Christmas Travel Plans [2023 Study] (photoaid.com)2; 5 Key Automotive Aftermarket Trends & Statistics to Watch in 2023, Porch Group Media3 ; Auto Service World4 ; AdMall AudienceSCAN 20235 ; USPS Mail Moments Survey 20236 ; Millward Brown7; Zippia.com8
