Rob Houghtlin

Vice President, Local Sales

Responsibilities – Rob leads Mspark’s local sales team, building mutually beneficial partnerships with local clients across the country to maximize their advertising dollars and increase results and ROI.

Background – Prior to Mspark, Rob served in sales leadership roles for Vericast (formerly Valassis) as Vice President and most recently as Head of Sales for the Consumer Packaged Goods category, leveraging data science to drive brand awareness, consideration, and consumer activation. Prior to Vericast, Rob was Executive Director of Automotive Sales for Hearst Men’s Group, leveraging unique solutions across the media mix to drive awareness, consideration and in-market lower funnel sales success.

Education – Rob earned his Bachelor of Science degree in Political Science from the University of Iowa.

Outside the office – Rob and his wife Michelle, live in Marietta, GA and enjoy spending time staying active, working out, hiking Kennesaw MTN, on the golf course and being with family – three adult daughters, two sons-in-law and especially their new granddaughter.