Industries

Consumer Packaged Goods Marketing

Target and Activate Your Best Consumers with Integrated Marketing Solutions

We drive cost-effective, measurable advertising results and sales through exclusive, incremental national reach, precision targeting, and integrated campaigns.

  • For shoppers and consumers, the mailbox is the top channel for influencing their purchase decisions.
  • Reach a unique suburban and rural consumer market that is unduplicated by most other print media when you partner with Mspark.
  • Identify and reach your best customers efficiently and cost effectively. We leverage location intelligence, syndicated consumer data, and sophisticated targeting capabilities to deliver the most cost-effective communication & highest return.
  • Our integrated Boost campaigns warm up the mailbox and increase reach and frequency. Printed direct mail ads combined with a digital advertising component work synergistically to boost response rates by 118% and conversion rates by 28%.

Sources: Millward Brown Print Campaign Analysis, Simplifi

We work with leading CPG brands across the U.S.

Coverage to Consider as You Build Your CPG Marketing Strategy

 

Leverage our unmatched reach to activate your target consumers via integrated marketing campaigns. We engage and speak to them every month.

  • Our mailing area covers your key retail partners
    • 1600+ Walmart locations
    • 5000+ Dollar General locations
    • 1800+ Walgreens locations
    • 1800+ CVS locations
    • 1000+ Kroger locations
    • 300+ Winn Dixie locations
    • 200+ Publix locations
    • 200+ Target locations
  • 71% of our audience has shopped at Walmart in the last 90 days.
  • 56% of Walmart shoppers have responded to ads or coupons in their mailbox and 39% responded to a digital ad in the last 12 months.
  • 36% of Mspark’s audience say Walmart is their #1 choice for shopping for groceries, compared to only 15% of urban consumers.
  • Our shared mail package consistently achieves 80% readership. Complementary addressable geofencing digital ads increase the frequency and reach of your campaign.

Sources: Simmons Research; NHCS Winter 2020 Adult Study, 12 month; Prosper Insights & Analytics, Monthly Consumer Survey, Sept-2019; AdMall AudienceSCAN 2020; Advertising Readership & Response Tracking Study, TNS Custom Studies

Shopper Marketing and Advertising Opportunities

Integrated marketing campaigns utilizing printed solutions in the mailbox and complementary digital ads not only promote awareness of your brand and highlight your products while targeting your best potential customers, they engage and activate consumers and drive results.

  • Power up your marketing mix with a multi-channel approach anchored by direct mail.
    • Print drives 11% purchase intent compared with only 4% with digital media alone. That’s a 175% increase in purchase intent when anchoring your digital campaign with a print component like shared direct mail.
    • 70% of purchase influence is driven by print and digital media.
    • 60% of consumers are more likely to make a purchase after seeing an ad offline and online.
  • Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily.
  • Our programs are measured by offer redemptions, leads generated, and unit sales by our national consumer brands clients. Share your data, and our team of data experts will run post-campaign analyses at no additional cost.

Sources: USPS Consumer Mail Moments, Spring 2020; 2017 NHCS Adult Study 12-month; Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, November 2018

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Read a case study and see successful campaigns from brands like yours to learn more about how CPG brands leverage our solutions to drive traffic and increase ROI.

CPG Case Studies

We offer CPG marketing solutions to fit any need and budget.

The Wrap Boost Solution

The Wrap Boost Solution is a high-visibility saturation product that allows you to cost-effectively promote your business to an entire market, and is perfect for generating awareness and reaching the most consumers. The Wrap Boost Solution contains all of the other inserts we send (except the Impact Postcard), so it’s the first part of our direct mail package that a person sees in their mailbox. This places your business front and center and showcases your products and services. The reach and frequency of your campaign increase even more with the addition of complementary digital ads targeted to the same audience to set the stage for the arrival of your printed piece.

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Targeted Insert Boost Solution

Available in 9 sizes to meet your needs and budget, our Targeted Insert Boost Solution allows you to target the consumers most likely to do business with you all the way down to the carrier route level. The Targeted Insert Boost Solution includes a two-sided, full color piece that features only your business along with digital display ads. We have sizes ranging from standard inserts all the way up to mega inserts to meet any need. Your target audience will also receive complementary addressable geofencing digital ads, which warm up the mailbox and increase the reach and frequency of your campaign.

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The Impact Postcard Boost Solution

Increase response rates and ROI with targeting down to the household level using our high-visibility Impact Postcard Boost Solution. What sets our Impact Postcard Boost Solution apart from other direct mail postcard options? When we send out our monthly shared direct mail package, your Impact Postcard mails outside the package. This means that your message will receive the benefit of looking like a stand-alone piece at a fraction of the cost of traditional postcard delivery. Complementary addressable geofencing digital ads targeted to the same audience warm up the mailbox and set the stage for the arrival of your postcard, increasing reach and frequency of your campaign.

The Impact Postcard Boost Solution is ideal for special events, acquisition and retention with options to saturate areas with the same message or target specific households with a unique message, creative and offers. For even greater impact, add-ons such as magnets, scratch offs and even punch cards are available.

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