National Mass Merchandise Retailer
A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.
- Performed an analysis utilizing client provided store list & customer sales data
- Identified key carrier routes for distribution around store locations
- Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response
in revenue for every $1 spent on advertising
higher redemption rates for participating stores
National Shoe Retailer
A national shoe retailer needed assistance adapting their marketing strategies to rapidly changing market conditions due to COVID-19. They were concerned about continuing advertising programs due to the uncertainty of store openings and localized restrictions.
Mspark partnered with the client to deliver targeted messaging to their most profitable customers using a Targeted Insert with relevant messaging that would resonate.
E-commerce sales increase
portion of online sales attributed to Mspark program
partnering with Mspark to develop additional programs
National Beauty Supply Retailer
A national beauty supply retailer wanted to increase Beauty Club memberships and boost sales.
- Performed a Lifestyle Segmentation Analysis utilizing the client’s store list and customers sales data
- Analyzed trade area where majority of customers live
- Scored trade area geography based on look-alike customers and propensity to purchase beauty supplies
- Identified key ZIP codes and split ZIP codes for distribution, reaching 3.1 million households
- Created an actionable mailing solution to reach new and existing customers
Prospect coupon redemption
Prospect coupon and BCC membership redemption
Of customers converted to Beauty Club Members