Ace Hardware Open House
Ace Hardware needed to drive traffic and sales to a Fall Open House event.
- Targeted the best 13,000 households surrounding 3 locations
- Utilized the high visibility of the Impact Postcard to announce a Fall Open House event
- Addressed postcards with consumers’ names to provide a personalized experience
- Designed an attractive ad with an appealing offer to drive traffic and sales
New customers added to the loyalty program
YOY sales increase
Increased average ticket size
A hardware retailer wanted to increase awareness and drive new business.
- Targeted carrier routes around the store with households most likely to make home improvement purchases
- Utilized strong coupon offers: Red Hot Buys; Buy One, Get One FREE; Instant Savings
Increase in traffic compared to running a national circular in the local newspaper
Hardware Retailer Anniversary Sale
A hardware retailer wanted to increase traffic and sales during their annual Anniversary Sale event.
- Targeted top ZIP codes and ZIP splits with consumer expenditure data and demographics
- Mailed to 56,000+ surrounding households promoting the annual Anniversary Sale event
- Utilized strong coupon offers to drive traffic
In sales the first day of the sale
Hardware Store Coupon Redemption
A hardware store was looking to increase traffic and ROI.
- Targeted 15,674 households surrounding the store location
- Utilized strong offers such as 20% off regular priced item, $5 off a $20 purchase, 15% off Weber Grills, Discounted STIHL equipment
Pieces of STIHL equipment sold
In ROI for every $1 spent on advertising